Blog 15- Digipack

A promo pack is a way to promote an artist or band, these promo packs can include video's of the artist or band , songs recorded by the artist or band and other promotional items like posters. This will link in with the music video 'Brush You off' By Aundrea Fimbres because the promo pack will help us promote Aundrea in a better more exciting way, as there will be more music to go with 'Brush You Off' more people will get excited and want to hear more from Aundrea Fimbres because of the promo pack. We will be promoting our artist Aundrea Fimbres by using a digipack, a digipack is a DVD cased shaped cardboard container which has the CD disc inside. This CD disc will contain the song to the music video we will be using which is 'Brush You Off' and a tracklisting of album songs. Front Cover of Cheryl Cole's '3 words': Front cover of Danity Kane 'Welcome To The Dollhouse': The two digipacks I am going to analyse are Cheryl Cole '3 Words' and Danity Kane 'Welcome to the Dollhouse'. Danity Kane's second album 'Welcome to the dollhouse' has quite a simple front cover, it has the five members sitting or lying down besides each other in front of a white background and on a wooden floor, this is simple because there aren't any edits in which can be seen as extraordinary or technical, this can be seen as similar for Cheryl Cole's digipack cover to '3 Words' it is quite a simple cover as it's a close up of Cheryl's face looking straight at a camera, however the colour has been changed to black and white, this is a simple edit that I could be able to do for my digipack for Aundrea Fimbres. The back cover of the digipacks which show the track listing are both very similar in font, they both have similar fonts which are Edwardian Script ITC for Cheryl Cole's digipack and Led Zepplin IV for Danity Kane's digipack. As Danity Kane and Cheryl Cole both have similar and quite feminine font types, I would have to think about having a similar font for my digipack. As Aundrea was in Danity Kane and Danity Kane have got a more masculine font to their album, I will take more influence from them, then I will Cheryl Cole as it will be showing what Aundrea Fimbres was like but I won't copy exactly what Aundrea Fimbres has done because our lead female is different to her but she will have that edginess to her. Cover of the back of Cheryl Cole's album: 3 words This image shows Cheryl Cole's tracklisting, as you can see the tracklising goes horizontally, the background colour is in black and white which keeps the same colouring as the front cover of this, the font for the tracklisting is the same as the front cover's font, this gives the same feel to the front cover, it's simple, feminine and it can also be seen as a more classier R&B album cover as the typical R&B covers van be quite prevogative, for example the pussycat dolls first album 'PCD' was quite prevogative as all the members were showing a lot of flesh on the front cover. Back cover of Danity Kane's 'Welcome to the dollhouse': The back cover to 'Welcome to the dollhouse' has the image of the set where the group members were sitting/lying down in the front cover. The back cover is dominated by the tracklisting which takes up over half of the cover, the tracklisting is presented in rows. The album font is a lot different from Cheryl Cole's album '3 words', this is because the font seems a lot more messier and more masculine, which shows that this album could be popular with a male audience, particularly the audience who like hip/hop music. Seeing as both artists have got a back cover which doesn't feature a picture of the artist, it has become clear to me that the typical R&B album digipack does not require an image of the artist on the back, for my own digipack I will have to decide whether or not I will carry on with the typical R&B trend of not having my artist on the back cover or to change the stereo-typical album cover and have my artist on the back as well as the front. Flat Plans: This is the first flat plan for my digipack, the design is influenced by Danity Kane's album 'Welcome to the dollhouse'. The idea behind the front cover is the Aundrea sitting in front of a white screen sitting down with her knees bent and her hands over the knee caps. The fonts I have deicded to do for the digipack are harrington and Edwardian script IV, I decided to definitely use those two fonts as they are both quite feminine but also can appeal to males as well. I am going to have the digipack in black and white, to link in with the music video. It will represent the past section of the music video, and will show the sympathy that the audience will feel when watching the shots of the past section. On the back cover i have designed the tracklisting as well as including what is featuring on the digipack. on the inside of this digipack I have put a thank you message and also the initials of Aundrea Fimbres and the digipack title 'Letting Go'. I think this Idea is good for a digipack as it relates to the music video and also has taken influence from the photoshoots that Danity Kane have done. However I am not sure if I will be using this one as I think it may of taken to much influence from the group Danity Kane, when I should be establishing Aundrea Fimbres as a solo artist. For this design for the digipack I have gone for an album design feel to it. The image is completely different from the first flatplan that I designed as I am going to do a close up of the females face, I chose to design this flatplan like that as I think it establishes Aundrea as a solo artist, in a similar way to how Cheryl Cole did with her first solo album '3 Words', however to make it more R&B if I were to use this as my final design for my design I would make the lead female more sexier within this image as that is what modern R&B is associated with. As the music video is quite simple, I think that the digipack will suit better if it is quite a simple digipack, I think that is what I have achieved with this design but I think that it will be appealing because the music video is quite a sad but angry music Video, this design goes well with it because it won't feature a lot of colour or the lead female being really happy as that will contradict what the song 'Brush You Off' and the music video are about. On the back cover I have done the tracklisting to the digipack in a similar format to an album cover, I think it is a good thing to do this as it may appeal to a broader audience who want to buy an album. On the inside cover I designed again thank you message for the digipack as well as using the same front cover image for the inside cover where the digipack disc will go, I designed this to make the close up stand out and for her to be seen as desirable. Overall I believe this is a good idea, however for the third digipack design I will explore more complex imaging and also different techniques in order to improve the quality of a digipack design. I really like the idea of the close up image as it will make her seem more connected to the audience and the lead female will be able to show full emotion with her facial expressions which I would enjoy taking an image of as it could mesmerize the audience and could cause sympathy, I want that to come across as an emotion as it will link in with the music video. This is the third digipack design that I have created, for this design instead of putting the image in the centre, I designed it so the image will go on the left hand side of the front cover, I designed it this way so I could put the text in the centre to show what this digipack includes and what they can expect from it. I like the front cover design the most as the design looks more spacious compared to the other two designs and it shows that I can include a lot more on the front cover if I was to use this design. The Image is the lead female posing with her hands behind her head, while she is wearing a black dress. I am also going to make the image black and white to link in with the music video as that Image is a pose associated with dance it will link in with the dance section and as it will be in black and white it will link in with the past section of the music video too. On the back cover on the left hand side I included the full tracklisting to the digipack as well as putting in the exclusives to the digipack which include Bonus tracks, interviews and a new music video. I think that this is my favourite idea as I have designed the digipack so it can be spacious and I can put a lot more text onto the digipack. I have decided to use this design as I believe it is the best one as the image will be a better quality and I can include a lot more about the digipack within my final evaluation about it. My Digipack: This is my finished version of my digipack, as you can see the front cover image is very similar to the one I designed. I decided however to change the position of the body to make the image more interesting, the image still keeps the two hands behind her head but the rest of her body is in a more sexier pose, I believe that I made the right choice in having the female in that pose because it keeps the traditional R&B look. I destuarated the image on Adobe photoshop to keep the digipack linked in with the music video as there is a whole section of the music video that is in black and white. The background colour to this digpack is also a grey/blue colour, this is also to be linked in with the music video to show the past section of the music video. When choosing the colour of the font, I wanted it to be a bit more masculine seeing as the two fonts I have used are quite feminine, to make the colour a bit more masculine would also target males as well, so I decided to use a medium blue for the font. I think the blue goes really well because it doesn't fade in with the colour but also doesn't overshadow the image which is what is most important for the front cover of the digipack. I decided to keep a minimum of text on the front cover, this is because I didn't want it to seem too crowded on the front cover and write over the image. I put what the digipack includes which is 'Brush You off' and 'Louder' as well as extras such as the 'Brush You off' live performance. I decided to include that there is a live performance because in the music industry one of the main ways that record labels and managements get more money is due to live performances, I believe that this will interest the audience more into buying the digipack as live performances are one of the favourited ways to see an artist that they like. On the back cover I wanted the tracklisting to stand out from what else is included in the digipack, I chose to do this because I think that the main selling point is the studio recorded music as they are released as singles and are what promotes the digipack. While making up the tracklisting, I looked closely at her former band 'Danity Kane' album tracklistings to find out how many words are typically used for their songs and also the kind of language they use for them. I realised their songs range from 1-3 words, so I decided to keep that trend in order for the audience to remember Aundrea as a former member of 'Danity Kane'. Inside the digipack I wanted to include the credits for the songs that feature on the album, so I featured who wrote the songs and who also produced them, I decided to do this so the fans can see who wrote their favourite songs from the digipack and if it wasn't Aundrea who wrote them then they can research more into those producers and writers. I was starting to feel that I needed to add more into the digipack so I decided to place an image over where the CD disc would be, as you could see it's a more prevogative pose than the front cover one, I decided to take this image as I believe that it would make female fans idolise her and the male fans fancying her. I decided to keep the trend of making the image black and white to link in with the music video, the outfit that she is wearing also links in with the music video as it is what she wears for the dance section of the music video. Overall I think that it is a good digipack as it features everything that is required and I have taken influence from both Aundrea Fimbres and Cheryl Cole, I think that the colours could be seen as a bit bland but also quite effective as the stand out items to this digipack is the images.

Feedback:

When it came to deciding what method i would use for finding out how people would recieve my digipack, I decided to use a questionnaire. I decided to do this because I think that I could get get really good answers, with the questions that i was to ask. six people participated with my digipack ages 16-24. I was really interested in what they thought worked and what they though didn't. As you can see from the two questionnaires I have posted both of them liked the font that I used for my digipack, I think that this is really good as it was the font that Danity Kane used as well as Cheryl Cole used, so I knew that it would go well with this digipack. The image was the problem when it came to the digipack, four out of the six thought that the image didn't work because it seemed too innocent but they also thought that the image I used for my inside cover should've been used for my front cover. I believe this is good criticism as the inside cover can be seen as more as an R&B image. When it came to asking if they thought it fitted the R&B genre, it was a mixed reaction. Two out of the six said no one example was 'It looks like it's a pop ballad digipack'. While the other four thought that it did because it has similiraties to Cheryl Cole, however it demonstrated that she is a powerful woman due to her pose and the blue font and background shows that it can appeal to both boys and girls. When it came to the information all of them thought that it gave all the information that needed to appeal to the audience. Overall I am really pleased with the results of the questionnaire, I believe that if I were to change the digipack I would've changed the front cover image, to the one inside as that one is seen as the typical R&B image, but I wouldn't change the font or the background colour as it was well percieved by the participants.

Blog 14- shooting Diaries

Before we started filming we had problems with booking a dance studio, due to the demand of the Dance and Performing arts students. This lead us having to wait a while for us to be able to use the dance studio. We decided not to film on that Wednesday but waited until the Thursday, there was a dance studio free from 10:20- 12:10 and we were allowed to use it. We managed to do the dance studio sequence easily and there were no problems when it came to actually filming the video. My contribution to the dance filming was I filmed the whole dance sequence, due to the other members of my group being ill, i liked filming this part of the seuqnce because I felt this is where most of the creativity would happen, as me and my group aren't dancers and neither is the lead female we used.

We had a little bit of trouble filming the house part of the music video, due to lighting issues and spacial issues. To work around this we used some artifcial lighting for example the living room light. The spacial issues were a little bit trickier but to work around this, we moved some items that were in the way to put the camera in a safe and stable area. I contributed partly to this sequence, my other group member wanted to get into the more filming side and she done really well organising the shots and what she thought would go well and what wouldn't, i also put some insight into what I thought would go well with this music video.

The outside shoot was a little bit tricker as well, we changed the location from the Grange to the Pearls pond, we decided to do this because we thought it was a nicer location. However, it did get busy half way through our shoot, so we had to wait a while before we could continue with our filming. Weather wise it was good enough to film without the camera getting damaged, however it was cold and it did seem at some points that we rushed the shoot but the majority of the filming we took our time to plan. We also had to change the storyline for this part of the music video as the lead male couldn't attend this filming session, we decided to change the storyline of her breaking up with him to her going through what she is going to say before she breaks up with him. The lyrics are what she is going to say to him.

Blog 13- Shooting schedule

09/02/2011 We plan to film our first sequence for our music video, we are going to shoot the dance section of the music video. We also have spoken to the performing arts teachers to book a dance studio so we can film the music video in a professional environment. We have booked the camera from 2pm - 5pm as we have produced a dance routine, so the dance section of the music video will be quickly shot. 10/02/2011 As our lead female wasn't able to attend yesterdays filming session, we decided to film during our lunch break which was 10.20- 12.00. We couldn't use the dance studio we initially wanted to use for yesterday as there was a lessons during that time but we found another dance studio that was free. We managed to film all of the dance section of the music video. 19/02/2011 We are filming the past section of our music video, we have booked the camera from 1pm -4pm. We are going to shoot all of this section today as we have organised all of the shots we want for our music video. 3/03/2011 We are filming the outside section of our music video today, unfortunately the lead male can't make it to this filming session. So we have decided to change the storyline around, so we can shoot the music video but we will produce a good music video we believe. We have also decided to change the shooting locations today because we believe that pearls pond is a better lcoation than the grange. 10/03/2011 We are finishing off filming our music video today, we only have a couple of shots that we need to do so the shooting should be smooth. The lead male will be here for this filming session. We will be filming at the house and also pearls pond. We have a couple more shots we feel will complete our music video. Equipment we used: Video Camera Tripod

Blog 12- Health and safety

Before we started filming we performed a recce, we looked around the areas that we wanted to shoot the music video in. After analysing the areas that we wanted to film in we decided to shoot the music video at a dance studio which is in our college, we decided to do this to minimize the chance of anything going wrong with the equipment and also the dance studios at our college are regularly checked so we know that they are safe. We also decided to use our friends house because it is more spacious compared to the rooms we were to use at another house that we initially wanted to use. The outside location recce was a little bit more trickier as we were not sure about what the weather conditions were predicted to be over the time we wanted to film, we decided to change the location from the grange to pearls beyond because we believed that it was a nicer area. We had a look at the pearls pond and we loved the location as we thought we could do loads of shots with her in front of the water. After we done the recce we went on to discuss the health and safety issues that we could face and if there is anything that could damage the equipment. We first looked at any possible hazards that were in the dance studio, after looking at the dance studio we did see wires around the dance studio but to stop anything bad to happen we moved to the other end of the dance studio where there aren't any wires surrounding us. We also put the lead female in the middle of the dance studio away from the camera to stop her from inuring herself if a dance moved made her land on the camera. Luckily there were no problems with any of us or the equipment. We had to be really careful around the house as we didn't want to mess anything up but we also didn't want to trip over any equipment, so what we decided to do was to look at each of the rooms in the house and decide what rooms would cause the least risk to us potentially tripping over. When we went to pearls pond it was quite tricky to analyse the health and safety, luckily when we went to shoot the music video the weather was overcast but it wasn't raining and wasn't windy so we felt that we could shoot the present section of the music video without having any problems. The only problem that we did face within shooting this music video is the pond, we made sure that we all stood a good distance away from the pond, the only time that anybody in the group or the lead female were near the water was when the lead female performed some of the lyrics as a long shot. We decided however to make that only one shot for health and safety reasons because we didn't want her to slip into the water. I think we did really well analysing the locations we were filming in and planned it out well so we didn't have any accidents while filming, the filming was a success and there were no problems whilst filming.

Blog 11- Storyboard and Animatic

Our music video is going to have a sad but empowering feeling behind it, during this music video the lead female will be shown as the person we connect with the most. To do this we have decided to put her in every shot, so the audience will be unable to not notice her or connect with her. The storyline behind this music video is the lead female breaking up with her boyfriend, with the reasons why. We have divided the music video into three sections the present, the past and the dance studio. The camera ables will be straight throughout the music video in order for people to focus head on what is going on in this music video. We are using a range of mid shots and long shots in the dance sequence to show her passion in her arm movement and leg movement. For the past sequence we will mostly be using two shots, we decided to do this to show how the lead female is being mis treated and to make the audience feel intimidated by the lead male. The present part of the music video, we will experiement with close ups, two shots, mid shots and long shots this is to show the passion and the importance of this section to the music video and the shots will represent the freedom she will have once she has broken up with him. The editing will be quite slow in the shots to show how dramatic and what a long process it has been for the female to dump her boyfriend and how heartbroken she is to be breaking up with him.

Due to our lead male not being able to take part in a filming session due to work commitments, we decided to change the storyline of the music video. Instead of her breaking up with her boyfriend and us finding out why she is breaking up with him. The storyline is her about to break up with him and going through what she is going to say before she meets him, the lyrics to the song is what she is going through. The past section and the dance section remained the same. Within the present bit we deicded to do a high angled shot to show her vulnerability as well as lots of long shots to show how alone she feels and the heartbreak she is feeling and what she will cause.

I think our idea for the music video is simple but effective as we are aiming for the audience to connect and sympathise with the lead female and for the audience to agree with her decision to break up with her boyfriend.

Blog 10- Mise-en-scene

Setting/Location
The music video will be set in three different locations, we decided to film in three different locations as there are three parts to the music video. The first location we will be filming at the grange in Lewes, this is an outdoor area, the shots that we will be using for this part of the music video will show her breaking up with her boyfriend, this location will be shot in the present day.

The second location will be set in a house, this part of the music video will show why she is breaking up with her boyfriend. This location will represent the past and we will also film this in black and white to show this. This location will also be the most intense location as it will show arguments and it will also represent that you don't know what goes on behind closed doors.

The third location will be set in a dance studio, typically in R&B songs there is a dance routine. We decided to keep the dance routine for this R&B music video as this will appeal to the R&B audience and also make it more like a real music video you would see on music videos. We were influenced by Pixie Lott's music video to 'Gravity' as the dancing is set in a white dance studio, with two back up dancers. We will also be using dance in this music video as it is a passionate and emotional song and the dance will show that passion and dance.

Props
Props we will be using for this music video are a mobile phone and a suitcase. This music video will mostly revolve around the two main characters and we will mostly focus on their physicalness and emotion rather then them using props. We will be using a mobile phone for this music video in one shot, this shot will show the main girl to text the boyfriend to meet her, so she can break up with him. This prop is relevant to our music video as technology is the most commonly used item for teenagers and our main audience is teenagers so we can show this by using the mobile phone.

We will also be using a suitcase in the music video which will have her belongings in. This will be to show that she is serious about leaving her boyfriend this time. The reason why this is relevant is to send a message to our audience that you shouldn't just stay with someone just because you love them, this will also link to our presentation where we mentioned that teenage girls will look up to the main girl as a role model.

Colour
The colours will we be using will change through ought the music video. As our music video is set in three different locations and at different periods of time, it is important for us to get the colouring right for each location. For the present day we will be using brighter colours, especially since it is beig set in the outdoors, the colours will be bright colours like white, yellow. This will represent her leaving her boyfriend and starting a new part of her life and also will represent freedom.

For the location set in the past, we will be using darker colours such as grey and black, and as it is set in black and white, we will show this in the lighting. This will represent the dark period of her life and how the relationship isn't working.

For the dance studio we will be using a contrast of a white studio and black clothing, this will show the passion and emotion in the dancing as these colours go together, the two feelings will also go together.

Costume
The costumes we will be using will change throughout the video. In the first sectionn of our music video which will be shot outdoors, it will be very casual. The colour scheme will vary between the two characters, the main male will wear dark and dull fashionable clothing, where the the female will wear right fashionable clothing. This will represent that the main female is ready to move on with her life, where the main male is shown as he is still in the dark place and not ready to let go of the female.

In the past both caracters will wear dark, less fashionable clothing. This is because we want to show realism in our music video's and the majority of people don't take much notice to their appearance when they are at home. We have also decided to use darker clothing to show that this is a dark part to the music video and a dark period in their lives.

The dancing part of the video will show more revealing clothing, this is because typically the dance sequences in officla R&B music video's have more revealing costumes in them, for example Cheryl Cole 'Promise This'. We decided to make the costumes black as we have taken the influence from other R&B music video's. This will show that we understand what appeals to the R&B audience and that we understand the diversity in which the video will need to make it a success.

Make Up
The make up in the music video will also vary in the music video. The female will be the main focus in the music video, this is because we want the music video to show realism and the main male will not be wearing any make up. In the outdoors part of the main female will be wearing less make up this is because the make up will be irrelevant to this part of the music video because the main focus will be her breaking up with her boyfriend. She will also be wearing less make up in the house scenes in the music video, again because it is irrelevant to what the scenes of this are trying to show. However she will be wearing more make up in the dance sequence, this is because she will be showing more sex appeal, and it can appeal more to the males, as we will be showing in some parts of these shots the male gaze.

blog 9- The Pitch

Powerpoint:

https://docs.google.com/fileview?id=0B9a-Uc9Y-0cDZDNiOWVkZjktYzc1Ni00ODg3LTk1YzktODIwY2JlNjc3ZTdm&hl=en

Presentation:

https://docs.google.com/leaf?id=0B9a-Uc9Y-0cDZDE5Mzg0OWUtOWE2ZC00ZjQwLThkZjUtNjI5MDNhNGY0Nzlm&hl=en

Initial Ideas

For our music video 'Brush you off', our initial ideas are to tell the story of why the lead female is breaking up with the lead male, to do this we will film in a house and also public areas, so we can follow her story through out the song and see the events from her point of view. The reasons why we will be filming in a house is because we will get to show the arguments/abuse going on at home. my group have also decided to film in public areas such as a pub, where the lead male may be cheating on the lead female with another female character we may use for this video.

We are going to split the music video into three sectors:
The first sector will be the main female dancing, this particular sector will be during the chorus as that is the most up-tempo part of the song, this is quite common in music video's within this type of genre for example Cheryl Cole 'promise this'.

The second sector will be the flashbacks of the main characters relationship, we are doing this to show why she is breaking up with the lead male. We have decided to show these flashbacks in black and white, which will clearly show that these shots are from the past.

The third sector will be in the present day, the shots we are using for this will be her saying goodbye to the lead male, with him trying to get her to stay. For these shots we will mainly be using close ups to show the emotion from each character and to show how hard it is to break up with someone.

The first sector we will be using will be shown during the Chorus and the Middle 8 of the song.
The second sector will be shown through the verses and the third sector will be shown during the whole song. We have decided to do this as it will make the video more interesting and the audience will be able to fully see and unnderstand why they are breaking up and how hard it is to say goodbye.

Blog 7- Copying an exisiting video

In our media class we are also re-creating the music video 'Teenage dirtbag' by Wheatus. To do this there are three major things we have to think about. They are: Directing filming communication Directing is an important job, as the director will have to point out the exact positions the main actors/actresses or extras will have to stand, walk or dance. This can be tricky but to do this they look into the video camera and they decide from there, who looks best where. Filming is also another important thing, the filming should take no more then four shots. The director comes into this as he/she decides if the shot was good enough. If it isn't, they must write down the reasons why and try to improve. For example if one of the main actors/actresses laughs during a shot. They would have to refilm the shot, where the actor/actress will not laugh. Communication is also a very important part in this, this is important between the director and the actors. This is important as the director must tell the actors where to stand, when to move and what else they have to do at whatever point the director asks them too. Our media teacher Dan also told us how to handle the equipment safely. Some examples of these are You cannot carry the camera while walking around, unless you are filming. We were told to do this because if someone drops the camera, it will break or be in some way damaged. You cannot drag the tripod, you have to pick it up and place it in the area you want to film. You have to do this because dragging the tripod could damage it in some way for example it could bend the tripod stands, therefore the tripod wouldn't be able to be used again, which means that the student/students who break the tripod would have to pay a certain amount of money in order for the tripod to be replaced. We have shot the first sequences to the music video, in order to this quickly and successfully we were split into three groups. One group had to shoot one sequence and because the size of our class is to the maximum amount of students you can have in a class, two groups had to film the same scene and the group who shoots the best sequence will be used in the final edit of our music video. In the most recent media lesson with Dan, we have used final cut pro on mac. Final cut pro is an editing software, where we will edit our own music videos as well the 'teenage dirtbag' video. During the time using final cut pro, i was able to quickly learn how to use it, i was familar with final cut pro as i had used it previously.
While re-creating our music video. I had a go at directing and also filming some of it. When it came to filming the music video, I already had some knowledge of how to use the camera's required as I have previously used the recording cameras we used to film this music video. When it came to filming, me along with the rest of the group decided where it would be appropiate to film the music video, we looked at the weather and the shots that we had to film. Luckily when it rained, we were still able to film outside. What I learnt from filming is the more organisation of filming, an example of this would be when we re-checked the shots we have filmed and decided whether or not they were good enough to film. I think this is good experience for when I shoot my own music video, as I will carefully decide what shots do look good and what doesn't. When I come to shooting my music video, I will look for locations that won't limit camera angles, I think when it came to re-creating 'Teenage Dirtbag' it was very limited because the areas in whuch we filmed weren't as spacious. I like the idea of filming in the open area because I think that it could show freedom and me and my group can experiment with what type of shots we can use for shot types. I am really happy we had the oppurtunity to re-create a music video because I think that I have learnt a lot of techniques and knowledge for me to create a good music video. I also think I will be able to show my creativity more with my music video, as I have done that with re-creating this music video.

Video analysis

1st Music Video
Danity Kane- Damaged
http://www.youtube.com/watch?v=P8IBg0mVJ5Y&feature=related
Aundrea Fimbres was in the girl group Danity Kane for four years before she became a solo artist. 'Damaged' is well known for being there most successful single of their career as a band. 'Damaged' is a dance-pop/R&B song. The genre is Dance-pop/R&B because it has a hard hitting bass which the majority of R&B songs have but it also has electro influences and is very fast paced which are the characterists of a dance-pop song. The girls are represented into three parts in this music video. One is where the five members are lying on a bed, which looks quite similar to a hospital bed this represents the heartbreak and they need someone to fix it, as hospitals are known for the treatment. They are also wearing and acting in quite a prevocative way which could represent Danity Kane showing the males what they are missing out on. The Narrative is the girls showing us their talents as singers and dancers in the majority of the song, they also show how attractive they are and their sex appeal in the other part of the song. This could represent how girls could want to be like them as they are talented singers/dancers and the sex appeal could be for the males as they are attractive. The target audience is for teenagers, you can see this as it is a very pop song, which is mainly targeted at teenagers. Majority of them being 13-18. They are also aiming this music video to girls, this could be mainly shown as the background colour is mainly pink, which is a very feminine colour. The video's meaning behind it, is to fight through any troubles, they can show this by their dancing. They perform a difficult dance routine which could show how they are fighting through the heart ache.


2nd Music Video:
Cheryl Cole- Promise This
http://www.youtube.com/watch?v=8F1q0Vn4u4g&ob=av2n
Cheryl Cole is a very similar artist to Aundrea Fimbres, they are both pop R&B artists who also influence in Electro music. She is represented in two parts, one in a dark room, this could represent that Cheryl is gong through a dark period in her life or the fact that the song is quite a dark song. She is also represented in various outfits e.g. the Ballerina outfit infront of different backgrounds. The backgrounds are usually weather related such as winter and Autum. This could represent that Cheryl wants her man to be by her side all the time. The Narrative is Cheryl and her backing dancers, they show her in the dark room backed up against the wall. This could show that she feels scared/lonely as there is a fair distance between her and the males dancers in those clips. When she is in her ballerina outfit she is very intimate with the male dancer, this could show her longing to be close to someone. She is also in a long red dress where she isn't dancing but this is her main singing point, this is where she connects mostly with the audience. This could show Cheryl in a different light, as she could be asking her target audeince to pray for her. The main target audience for this music video are females 13-17 also males and females 18-24. This music video has been watched on youtube, the majority of UK citizens. This shows that Cheryl Cole's music appeals to both genders and is extremley popular in the UK. The meaning behind this music video is Cheryl is going through a dark period in her life, possibly her suffering from Malaria, this is shown with the dark colours. This video also means the same as the song, that she wants a friend/boyfriend to stay by her side, this is shown through her main back up dancer.

Target Audience Of Artist

Aundrea Fimbres is very popular as she has nearly 668,000 followers of myspace. This Myspace is her former girl group 'Danity Kane' myspace. So they were extremely popular when they were together.

Before Aundrea fimbres started recording her solo music, she was part of an American Hip Hop girl group called 'Danity Kane'. Danity Kane made billboard chart history as their two albums 'Danity Kane' and 'Welcome to the dollhouse' debuted at number one in the first week of, release they are the first girl group who has ever achieved this. Danity Kane also made history again as their second album 'Welcome to the dollhouse' became the fastest selling album of the billboard chart history so far, selling over 236,000 in just one week.

On a YouTube video of her song 'Brush You Off', it shows that females aged 13-17, 18-24 and 25-34 are the main target audience. Which means that 'Brush You Off' appeals to them the most. Also Aundrea Fimbres is most popular in the United States and some parts of Canada and the youtube video isn't been watched as much by other parts of the world. This could be because Aundrea Fimbres is only known in North America as the girl group she was in only released music in the United States.

Before Danity Kane broke up and this was at the peak of Aundrea's music career so far, they featured in an American music magazine called Dub. This Magazine is targeted at males, so Aundrea Fimbres also appeals to males 18+. You can tell that this is appeared at males as the girls are posing in a sexual way and in slightly revealing clothing.

Blog four- Letter to Record company

This is the letter I wrote to Aundrea Fimbres record label Atlantic Records. It is important to write this to the record label as they have copyright to the song 'Brush You Off'.

It is important for record labels to use copyright on their artists songs because this means that other artists from different record labels cannot take the credit for the songs and the public cannot download songs for free legally.

Song Choice

The song choice that me and my group have chosen for our music video is called 'Brush You Off' by Aundrea Fimbres. The song is a mid tempo Pop/R&B track with an electro influence in some parts of the song. We chose to do this song because it has deep and meaningful lyrics, with the vocals showing the emotion. This means me and my group could put our creativity with the emotion into our music video.

Songs we didn't choose:
Katy Perry: E.T- We decided against this song because it has very sexual lyrics, if we did decide to use this song, our music video could be seen as inappropiate.

Lady Gaga: Monster- Again this song has quite sexual lyrics and we wanted to use a song that was meaningful.

Aundrea Fimbres ‘Brush You off’ lyrics
Oh
I’m letting go
I’m letting go
I’m letting go
Go, Go, Oh

Been hurt in the past
Don’t want to take it no more
I’ve played this game
I don’t want to play it no more
I scream at you, you scream at me
We attempt to make up
Can’t bring down each other anymore
Who are we fooling, we just need to let go
That’s what I’ve got to do
Need to let go of you

Try to walk away, you still stay
You get up all in my face
I can’t believe that we
Let it get here
I’m letting go
Take all my things, close the door
Can’t take the screaming no more
This ain’t no good for me
Time for me to leave
I’m letting go

I’ve got to brush you off (7x)

Ain’t trying to be mean but I’ve got to do this
But I’m not gonna lie it’s gonna be you that I miss
I’m hating you, you’re hating me
With days just like this
And it’s no longer cured with your kiss
What are we doing, we just need to let go
That’s what I’ve got to do, need to let go of you.

Try to walk away, you still stay
You get up all in my face
I can’t believe that we
Let it get here
I’m letting go
Take all my things, close the door
Can’t take the screaming no more
This ain’t no good for me
Time for me to leave
I’m letting go

I’ve got to brush you off (7x)

I’m letting go
I’m letting go
I’m letting go
Go, Go, Oh


Try to walk away, you still stay
You get up all in my face
I can’t believe that we
Let it get here
I’m letting go
Take all my things, close the door
Can’t take the screaming no more
This ain’t no good for me
Time for me to leave
I’m letting go

I’ve got to brush you off (7x)

I’m letting go
I’m letting go
I’m letting go
Go, Go, Oh

Exploring Music Videos

Music Video: Paradiso Girls featuring Lil' John and Eve- Patron Tequila
http://www.youtube.com/watch?v=5FhEKAzSprE&ob=av2e

This music video is by a new girl group called The Paradiso Girls, the genre of the song "Patron Tequila" is Hip Hop with Electro influences during the song particularly at the beginning, the genre is shown through the music video as the video is set in a club and is quite urban, which Hip Hop is about. The video is represented mainly in a club as the song is 'Patron Tequila' which is about drinking alcohol, so they represent this by dancing in a club. The video also represents the five girls individually as very attractive and sexy as the male in this video has fantasy thoughts about them for example at 1 minute 29 seconds into the music video the male thinks about the singer in quite a sexual way which represents the female as attractive. The narrative consists of both non-fictional and fictional events in this video, the non-fictional events is the males fantasy of each individual girl being interested in him, when they are actually behaving in a normal way. The fictional narrative event in this video is when the girls are in the club with other members of the public dancing to the song, which connects with the song as the lyrics are about going out and drinking tequila. The audience for this would be both males and females who are ages of approximately 18-25 as this age group are the one's who are most likely to go out clubbing and will relate to the song more then people under eighteen as you can't drink or purchase alcohol and over 25 as they are more likely to have a family and they are less likely to go out clubbing as they are getting older. The meaning of the video is to have fun and let go of yourself, the music video also communicates with the lyrics of the song as they are going out and having fun, like they sing in the song.

Music Video: The Script- The Man Who Can't Be Moved
http://www.youtube.com/watch?v=16nOViwmSJ4&ob=av2n
The music video is by the alternative rock group called The Script, the genre of the song 'The man who can't be moved' is alternative rock. This genre is shown in various clips where the group is playing the instruments and singing, which all rock groups do, they use live instruments during performances. The video is mainly representing the main singer and his journey to the corner where he first met his ex-girlfriend, and it represents his desire to get his girlfriend to fall in love with him again. The narrative of this music video is all realistic as the lead singer is going back to the corner and is walking in a natural environment. The target audience would be mainly teenage females 13-19 as the main attraction in this music video is the lead singer, who females may find attractive, the majority will most probably be teenagers as they are experiencing love and break ups for the first time, which means they can relate to the music. The meaning behind this video is hope, the male hopes that his ex-girlfriend will come back to him and they can fall in love, where they did for the first time.

Music video: Cheryl Cole- Fight for this love
http://www.youtube.com/watch?v=4umc87T5UMs&ob=av2e
The genre to 'Fight for this love' is pop/R&B, the music is pop/R&B because of it's pop melody and it's R&B beat. The music video is represented into five parts one part has Cheryl with her backing dancers and the other four are of Cheryl on her own in various outfits for example Cheryl in a red and black soldier outift, these parts represents different aspects to the video, there is Cheryl Cole dancing with her backing dancers, this could represent her passion for the love she has for a male and it's being shown by her dance routine, another representation is Cheryl in the soldier outfit, which could represent her battling through relationship problems to make things better. The target audience is teenagers, majority of them being females as the lyrics are about love, which is quite a feminine subject and teenage females look up to Cheryl Cole as a role model so the music video will appeal to them more. The meaning behind this video is showing Cheryl's passion for the male and she's showing this with her passion for dancing and singing, so all three passions are combined.

Music Video: Nirvana- Smells like team spirit
http://www.youtube.com/watch?v=hTWKbfoikeg&ob=av2e
The genre to this music video is rock/grunge, this genre represents Nirvana as quite rebellious as it's shown in the music video. The music video is represented as being rebellious, as the band Nirvana and the fans are trashing up the place, which connects the music video to the music as it's showing rebellion. The narrative is realistic as the music video is set at a concert, which everybody goes to. The target audience is aimed at teenagers as the music is about teenage rebellion, which teenagers can relate to as many teenagers are rebellious. The majority of the audience will be males as the band is all males. This music video can also target adults who remember what it's like to be a teenager. The meaning behind this video is too have fun and be rebellious and not to worry about the consequences.

Blog 1

My task for this year is to create a music video, to do this I will be looking at past music videos and analysing them to help me come up with ideas. I will also be contacting the record label which has the rights to the song I choose to use for my music video. I will be creating the music video with other students from my media class.