Setting/Location
The music video will be set in three different locations, we decided to film in three different locations as there are three parts to the music video. The first location we will be filming at the grange in Lewes, this is an outdoor area, the shots that we will be using for this part of the music video will show her breaking up with her boyfriend, this location will be shot in the present day.
The second location will be set in a house, this part of the music video will show why she is breaking up with her boyfriend. This location will represent the past and we will also film this in black and white to show this. This location will also be the most intense location as it will show arguments and it will also represent that you don't know what goes on behind closed doors.
The third location will be set in a dance studio, typically in R&B songs there is a dance routine. We decided to keep the dance routine for this R&B music video as this will appeal to the R&B audience and also make it more like a real music video you would see on music videos. We were influenced by Pixie Lott's music video to 'Gravity' as the dancing is set in a white dance studio, with two back up dancers. We will also be using dance in this music video as it is a passionate and emotional song and the dance will show that passion and dance.
Props
Props we will be using for this music video are a mobile phone and a suitcase. This music video will mostly revolve around the two main characters and we will mostly focus on their physicalness and emotion rather then them using props. We will be using a mobile phone for this music video in one shot, this shot will show the main girl to text the boyfriend to meet her, so she can break up with him. This prop is relevant to our music video as technology is the most commonly used item for teenagers and our main audience is teenagers so we can show this by using the mobile phone.
We will also be using a suitcase in the music video which will have her belongings in. This will be to show that she is serious about leaving her boyfriend this time. The reason why this is relevant is to send a message to our audience that you shouldn't just stay with someone just because you love them, this will also link to our presentation where we mentioned that teenage girls will look up to the main girl as a role model.
Colour
The colours will we be using will change through ought the music video. As our music video is set in three different locations and at different periods of time, it is important for us to get the colouring right for each location. For the present day we will be using brighter colours, especially since it is beig set in the outdoors, the colours will be bright colours like white, yellow. This will represent her leaving her boyfriend and starting a new part of her life and also will represent freedom.
For the location set in the past, we will be using darker colours such as grey and black, and as it is set in black and white, we will show this in the lighting. This will represent the dark period of her life and how the relationship isn't working.
For the dance studio we will be using a contrast of a white studio and black clothing, this will show the passion and emotion in the dancing as these colours go together, the two feelings will also go together.
Costume
The costumes we will be using will change throughout the video. In the first sectionn of our music video which will be shot outdoors, it will be very casual. The colour scheme will vary between the two characters, the main male will wear dark and dull fashionable clothing, where the the female will wear right fashionable clothing. This will represent that the main female is ready to move on with her life, where the main male is shown as he is still in the dark place and not ready to let go of the female.
In the past both caracters will wear dark, less fashionable clothing. This is because we want to show realism in our music video's and the majority of people don't take much notice to their appearance when they are at home. We have also decided to use darker clothing to show that this is a dark part to the music video and a dark period in their lives.
The dancing part of the video will show more revealing clothing, this is because typically the dance sequences in officla R&B music video's have more revealing costumes in them, for example Cheryl Cole 'Promise This'. We decided to make the costumes black as we have taken the influence from other R&B music video's. This will show that we understand what appeals to the R&B audience and that we understand the diversity in which the video will need to make it a success.
Make Up
The make up in the music video will also vary in the music video. The female will be the main focus in the music video, this is because we want the music video to show realism and the main male will not be wearing any make up. In the outdoors part of the main female will be wearing less make up this is because the make up will be irrelevant to this part of the music video because the main focus will be her breaking up with her boyfriend. She will also be wearing less make up in the house scenes in the music video, again because it is irrelevant to what the scenes of this are trying to show. However she will be wearing more make up in the dance sequence, this is because she will be showing more sex appeal, and it can appeal more to the males, as we will be showing in some parts of these shots the male gaze.
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