Video analysis

1st Music Video
Danity Kane- Damaged
http://www.youtube.com/watch?v=P8IBg0mVJ5Y&feature=related
Aundrea Fimbres was in the girl group Danity Kane for four years before she became a solo artist. 'Damaged' is well known for being there most successful single of their career as a band. 'Damaged' is a dance-pop/R&B song. The genre is Dance-pop/R&B because it has a hard hitting bass which the majority of R&B songs have but it also has electro influences and is very fast paced which are the characterists of a dance-pop song. The girls are represented into three parts in this music video. One is where the five members are lying on a bed, which looks quite similar to a hospital bed this represents the heartbreak and they need someone to fix it, as hospitals are known for the treatment. They are also wearing and acting in quite a prevocative way which could represent Danity Kane showing the males what they are missing out on. The Narrative is the girls showing us their talents as singers and dancers in the majority of the song, they also show how attractive they are and their sex appeal in the other part of the song. This could represent how girls could want to be like them as they are talented singers/dancers and the sex appeal could be for the males as they are attractive. The target audience is for teenagers, you can see this as it is a very pop song, which is mainly targeted at teenagers. Majority of them being 13-18. They are also aiming this music video to girls, this could be mainly shown as the background colour is mainly pink, which is a very feminine colour. The video's meaning behind it, is to fight through any troubles, they can show this by their dancing. They perform a difficult dance routine which could show how they are fighting through the heart ache.


2nd Music Video:
Cheryl Cole- Promise This
http://www.youtube.com/watch?v=8F1q0Vn4u4g&ob=av2n
Cheryl Cole is a very similar artist to Aundrea Fimbres, they are both pop R&B artists who also influence in Electro music. She is represented in two parts, one in a dark room, this could represent that Cheryl is gong through a dark period in her life or the fact that the song is quite a dark song. She is also represented in various outfits e.g. the Ballerina outfit infront of different backgrounds. The backgrounds are usually weather related such as winter and Autum. This could represent that Cheryl wants her man to be by her side all the time. The Narrative is Cheryl and her backing dancers, they show her in the dark room backed up against the wall. This could show that she feels scared/lonely as there is a fair distance between her and the males dancers in those clips. When she is in her ballerina outfit she is very intimate with the male dancer, this could show her longing to be close to someone. She is also in a long red dress where she isn't dancing but this is her main singing point, this is where she connects mostly with the audience. This could show Cheryl in a different light, as she could be asking her target audeince to pray for her. The main target audience for this music video are females 13-17 also males and females 18-24. This music video has been watched on youtube, the majority of UK citizens. This shows that Cheryl Cole's music appeals to both genders and is extremley popular in the UK. The meaning behind this music video is Cheryl is going through a dark period in her life, possibly her suffering from Malaria, this is shown with the dark colours. This video also means the same as the song, that she wants a friend/boyfriend to stay by her side, this is shown through her main back up dancer.