blog 18- creative camera use

In our music video we used two effects to make our video more interesting. To demonstrate that the music video has a past section ,we turned the clips of the couple arguing into black and white. We did this because we wanted to make the clips stand out in order for the audience to realise why she is breaking up with him and for them to connect with the lead female. We also used fade as an effect, we decided to do this to make it seem that we are in the lead females mind and the fade in, fade out demonstrates her going into another thought. We also decided to do this to introduce different sections into the music video. I think the effects are simple but they go well with the music video as well as the song, because it is quite an easy going song, so we thought if we used to many effects that the music video wouldn't connect with the music video as well as it does now.